Video AI Summaries & Clips
SUZY | 2024
Context & Challenge
Challenge: Market researchers spent hours replaying interviews, clipping videos, and stitching reels. The process was slow, manual, and distracted them from deeper analysis.
Business Goal: Reducing Time in Qualitative Market Research
Task: Explore how AI could reduce manual effort while preserving nuance.
Role: Lead Product Designer & Director
Solution & Process
Speed plus credibility
Wireframed and prototyped AI use cases:
Automatic video (transcript) summaries at interview level
Smart video clips generated from repeated sentiments and patterns
Summaries linked directly to highlight clips for quick validation
Ran usability testing with market researchers to validate value and refine interactions
Results
Accelerating Research-to-Insight
Researchers gained baseline summaries + highlight clips, reducing the need to start from scratch
Faster market research presentation execution: 30% increase in speed from research to insights
Positive reception: Researchers described the tool as a “time-saver” that freed them to focus on strategic analysis