Selected product design work across consumer experiences, AI-assisted workflows, design systems, and platform foundations, with a focus on clarity, scale, and measurable impact.
CONSUMER + STREAMING
iHeartRadio
DIRECTV
SUZY
AI PRODUCT INNOVATION
Turning fragmented research workflows into a connected insight system
- 0→1
- AI workflow & prompt design
- Problem reframing
- AI insights discovery, chat, study generation, story deck
SUZY
AI PRODUCT INNOVATION
Video AI Summaries — From Manual Clipping to AI-Assisted Synthesis
- Transcript-driven summarization logic
- Pattern-based highlight extraction
- Researcher validation workflows
SUZY
SYSTEMS-LEVEL UX & LEADERSHIP
From Single-Source Dependency to Modular Qualification
- Modular audience architecture
- In-survey qualification logic
- Multi-source flexibility enablement
- System resilience & workflow redesign
SUZY
DESIGN SYSTEM & HANDS-ON LEADERSHIP
Design System Foundation — From 30+ Variants to Semantic Governance
- Component audit & consolidation
- Role standardization
- Design token alignment
SUZY
RISK TRIAGE & PRIORITIZATION
Operational Dashboard — From Scattered Monitoring to Actionable Risk Triage
- Urgency signal modeling
- Decision-first information hierarchy
- Operational triage alignment
- Pre-build validation with Ops stakeholders
CROWDTAP
CONSUMER EXPERIENCE & HANDS-ON DESIGN
From Dashboard Clutter to Conversion Lift
- Interaction cost reduction
- Focused task selection design
- Gamified engagement model
CROWDTAP
QUALITATIVE RESEARCH & LEGAL/CONSENT UX
Designing Crowdtap’s Video Response Experience
- 0→1 video response experience
- Asynchronous qualitative research workflow
- Member consent & device permission UX
- Legal collaboration & consent redesign
- Competitive research & usability testing
VERIZON
CONSUMER PLAN SELECTION & CONVERSION
Verizon Smart Family — From Plan Confusion to Confident Conversion
- Tier comparison redesign
- Feature hierarchy simplification
- Behavioral usability testing
