One research ecosystem.
Every experience matters.
I led product experience across Suzy and Crowdtap, connecting complex B2B research workflows with consumer-facing experiences. As a hands-on design leader, I shaped UX strategy, developed designers, and turned business goals and user needs into clear, scalable experiences.
Oct 2020 – Aug 2025
From a question to an insight.
Explore each part of the research journey and my role in shaping it.
Conceptual experience map—not a literal architecture diagram. Operations supports studies as they run; audience sourcing can include Crowdtap and third-party panels.
Wide-angle thinking.
Detail-level care.
I connected business and user needs to design priorities, guided teams through constraints, and stayed close to the work.
Strategy
Product vision, UX direction, alignment, and prioritization.
Research
Interviews, synthesis, usability testing, and analytics.
Systems
Complex workflows, reusable patterns, and accessibility.
Craft
Interaction design, prototypes, and high-fidelity UI.
People
Management, coaching, staffing, and design quality.
Different challenges.
Connected impact.
Examples of my hands-on design and leadership across the ecosystem.
Scalable Targeting Strategy ↗
Guided UX direction and team alignment as Suzy expanded beyond a single audience source.
Operational Control Dashboard ↗
Designed clearer study-risk triage and next actions for Operations.
Suzy Signals ↗
Prototyped a connected AI-assisted journey from signal discovery to research output.
Video AI Summaries & Clips ↗
Explored transcript-led summaries, clips, and researcher review.
Crowdtap Redesign ↗
Made survey selection and rewards easier to understand.
Crowdtap Video Response ↗
Designed consent, permissions, recording, review, and submission for a new qualitative action.
Design System Foundation ↗
Reduced 30+ button variants to three semantic roles with reusable states and guidance.
Outcomes reflect the linked case studies. Suzy Signals is a validated prototype with a directional estimate, not a measured live-product result. The Operations dashboard is a pre-build concept.
Grow designers.
Strengthen delivery.
I managed three direct reports while continuing hands-on product design across strategic work.
Coaching, performance feedback, hiring, onboarding, and growth plans.
Staffing, capacity planning, and design quality across initiatives.
Critique, competency frameworks, standards, and cross-functional alignment.
UX Core Competency Matrix ↗
Making development and staffing conversations more concrete.
A vision needs a path to action.
From UX Vision to Measurable Action ↗
Turning business goals and user needs into priorities, initiatives, and measures of progress.