Hands-on product design leader and strategist turning complex problems into clear, scalable products—from early vision to measurable results.
15+ years • 0→1 • AI • B2B + B2C • Mobile, Web, OTT • Complex Platforms
0→1 · AI PRODUCT INNOVATION
Turning fragmented research workflows into a connected insight system
SYSTEMS-LEVEL UX & LEADERSHIP
From Single-Source Dependency to Modular Qualification
RISK TRIAGE & PRIORITIZATION
Operational Dashboard — From Scattered Monitoring to Actionable Risk Triage
CONSUMER EXPERIENCE & HANDS-ON DESIGN
From Dashboard Clutter to Conversion Lift
DESIGN SYSTEM & HANDS-ON LEADERSHIP
Design System Foundation — From 30+ Variants to Semantic Governance
TV · MUSIC · CONSUMER · STREAMING
iHeartRadio
DIRECTV
How I Work
I help shape product direction through user research, stakeholder alignment, and hands-on design, using success metrics to guide decisions and measure impact.
Define the Problem
I use research, product data, and stakeholder input to understand what's not working, identify root causes, and focus on the right problems.
Design & Collaborate
I turn insights into flows, prototypes, and UI, working closely with product and engineering to explore solutions and work through constraints.
Measure & Improve
I work with product to define success, validate designs with users, and measure how those changes affect users and the business.
0 → 1 Experiments & Side Quests
I independently design and build AI-assisted prototypes and interactive experiments, owning product strategy, UX and interaction design, AI behavior where relevant, product logic, development, and experience QA.
Adaptive Pitch Coach
A working AI voice-coaching POC that connects spoken stories to transcript-grounded feedback and rules-based scoring.
ClarityOS
An Android concept exploring how AI can surface persuasive shopping tactics and support more informed purchase decisions.
Pocket Word Hunt
A playable word game built through rapid iteration, with a focus on clear feedback and stable gameplay.
StarCraft II Trivia
A fan-made trivia game exploring rapid frontend prototyping through randomized questions, scoring, and streaks.
Leadership & thinking
Insights for design leaders and collaborators
AI Design Tools Aren’t Replacing UX. They’re Exposing What UX Actually Is
AI, ARTIFICIAL INTELLIGENCE