Hands-on product design leader and strategist turning complex problems into clear, scalable products—from early vision to measurable results.
15+ years • 0→1 • AI • B2B + B2C • Mobile, Web, OTT • Complex Platforms
0→1 · AI PRODUCT INNOVATION
Turning fragmented research workflows into a connected insight system
SYSTEMS-LEVEL UX & LEADERSHIP
From Single-Source Dependency to Modular Qualification
RISK TRIAGE & PRIORITIZATION
Operational Dashboard — From Scattered Monitoring to Actionable Risk Triage
CONSUMER EXPERIENCE & HANDS-ON DESIGN
From Dashboard Clutter to Conversion Lift
DESIGN SYSTEM & HANDS-ON LEADERSHIP
Design System Foundation — From 30+ Variants to Semantic Governance
TV · MUSIC · CONSUMER · STREAMING
iHeartRadio
DIRECTV
How I Work
I work across strategy, systems, and craft—shaping the direction of a product while staying close to the details that make it usable, scalable, and ready to ship.
Create Clarity
I turn ambiguity into clear, focused product design direction.
Build Alignment
I align business goals, user needs, and system constraints into UX decisions that ship.
Design to Ship
I connect scalable systems with hands-on UI, partnering with product and engineering to deliver measurable outcomes.
0 → 1 Experiments & Side Quests
I independently design and build AI-assisted prototypes and interactive experiments, owning product strategy, UX and interaction design, AI behavior where relevant, product logic, development, and experience QA.
Adaptive Pitch Coach
A working AI voice-coaching POC that connects spoken stories to transcript-grounded feedback and rules-based scoring.
ClarityOS
An Android concept exploring how AI can surface persuasive shopping tactics and support more informed purchase decisions.
Pocket Word Hunt
A playable word game built through rapid iteration, with a focus on clear feedback and stable gameplay.
StarCraft II Trivia
A fan-made trivia game exploring rapid frontend prototyping through randomized questions, scoring, and streaks.
Leadership & thinking
Insights for design leaders and collaborators
AI Design Tools Aren’t Replacing UX. They’re Exposing What UX Actually Is
AI, ARTIFICIAL INTELLIGENCE