Case Studies

My work spans consumer-facing products and the platform systems that support reliability, scalability, and long-term clarity.

Platform & System Design

Suzy Signals — Turning fragmented research workflows into a connected insight system

  • 0→1

  • AI workflow & prompt design

  • Problem reframing

  • AI insights discovery, chat, study generation, story deck

  • Projected 60% time-to-insight reduction

Scalable Targeting — From Single-Source Dependency to Modular Qualification

  • Modular audience architecture

  • In-survey qualification logic

  • Multi-source flexibility enablement

  • System resilience & workflow redesign

Design System Foundation — From 30+ Variants to Semantic Governance

  • Component audit & consolidation

  • Role standardization

  • Design token alignment

  • 90% cross-team system adoption

Operational Dashboard — From Passive Monitoring to Actionable Risk Triage

  • Urgency signal modeling

  • Decision-first information hierarchy

  • Operational triage alignment

  • Pre-build validation with Ops stakeholders

Video AI Summaries — From Manual Clipping to AI-Assisted Synthesis

  • Transcript-driven summarization logic

  • Pattern-based highlight extraction

  • Researcher validation workflows

  • 30% faster research-to-insight cycles

Product Experiences

From Complex Navigation to Cinematic Simplicity

  • OTT navigation paradigm design

  • Content-first visual layering

  • Apple TV HIG alignment

  • 300K+ MoM registrations

Australian Open OTT — Turning passive sports viewing into an interactive live experience

  • 0→1 sports OTT platform

  • Live broadcast viewing UX

  • Remote-first navigation

  • Contextual match data

  • $2M revenue

  • Foundation for multi-sport OTT experiences

DIRECTV Portal — From Fragmented Browsing to Layered Discovery

  • Overlay-based detail architecture

  • CTA simplification strategy

  • Content availability surfacing

  • +60% streaming / +90% recording

iHeartRadio Family — From General Streaming to a Kid-Safe Ecosystem

  • Kid-safe interaction modeling

  • Gamified browsing experience

  • Sponsorship integration framework

  • $1M sponsorship pre-launch

Verizon Smart Family — From Plan Confusion to Confident Conversion

  • Tier comparison redesign

  • Feature hierarchy simplification

  • Behavioral usability testing

  • Premium plan selection lift

Crowdtap Redesign — From Dashboard Clutter to Conversion Lift

  • Interaction cost reduction

  • Focused task selection design

  • Gamified engagement model

  • +30% first-time user conversion